This project caters towards a youthful demographic with bold colours and a cheeky, playful tone. The publication embodies enthusiasm and energy in lemon-themed accents and annotations. The tagline “for the young grasshopper” references the film Karate Kid and plays on the idea of the inspired, passionate design student.
Voices in the Multi-Verse
Below are stills from a video which integrates personal identity and a connection to country within the landscape of sound. I created a fluid narrative of Aboriginal Australian voices and animated these with simple shapes and movements to unify as well as paint a spectrum of diversity.
This project catalysed an interest in inclusiveness and equality, and advocating for issues that can be explored and exhibited through design. For reasons regarding permissions and respect to culture, I have not included the full video.
Peaktime NBN Tracker
This freelance project required the creation of a logo for a website monitoring NBN speeds in the user’s local area. There was positive feedback from the first round of drafts for the use of gradient and smooth, legible text. The client also requested the incorporation of the ethernet cable in the logo form.
Takeaway Bag Design
This bag design was created for Beach Burrito Company, to be printed on their house takeaway bags. The concept of "Tortilla Town" is a quick, fun pit stop on the hypothetical train line, tying in with the ease and jolly nature of Beach Burrito's brand.
Sustainability Festival Branding
The task was to develop a brand identity for a sustainability festival in my local area (Bondi) including a logo, name and strategy to inspire participation, volunteering and support. The aims are to unite residents and visitors alike through a mutual love of the location, and to celebrate its unique characteristics. The brand spans across a poster, website, Instagram squares, promotional video and brochure.
The tagline “We see eye to eye” encapsulates the far-reaching and inclusive nature of the event. Additionally, the other design elements like the colour palette, film photography and illustrations aim to communicate a fresh and lively brand personality to the target audience of Bondi residents of all ages.
The Hills Wholesale Nursery Branding
During my internship at Yeah Rad Creative, one project involved conceptualising and developing a logo and brand guide for a wholesale plant nursery. The full name was included in the primary logo as they are not yet an established brand. As they are a B2B company, the logo is utilitarian, with a dependable, friendly and trustworthy underpinning. The brand personality is cheerful, diligent, gentle, lively, modern and sincere.
Semita Accounting - Branding
Work in progress. This logo was part of an internship at Yeah Rad and was handed over to be finished. The brand is fun, laidback and cool, yet professional. The client expressed interest in vintage badge-style logos, old-school surf imagery and the motif of pathways.