This project caters towards a youthful demographic with bold colours and a cheeky, playful tone. The publication embodies enthusiasm and energy in lemon-themed accents and annotations. The tagline “for the young grasshopper” references the film Karate Kid and plays on the idea of the inspired, passionate design student.
Voices in the Multi-Verse
Below are stills from a video which integrates personal identity and a connection to country within the landscape of sound. I created a fluid narrative of Aboriginal Australian voices and animated these with simple shapes and movements to unify as well as paint a spectrum of diversity.
This project catalysed an interest in inclusiveness and equality, and advocating for issues that can be explored and exhibited through design. I have not included the full video as it was intended for the learning environment.
Peaktime NBN Tracker
This freelance project required the creation of a logo for a website monitoring NBN speeds in the user’s local area. There was positive feedback from the first round of drafts for the use of gradient and smooth, legible text. The client also requested the incorporation of the ethernet cable in the logo form.
Takeaway Bag Design
This bag design was created for Beach Burrito Company, to be printed on their house takeaway bags. The concept of "Tortilla Town" is a quick, fun pit stop on the hypothetical train line, tying in with the ease and jolly nature of Beach Burrito's brand.
The Hills Wholesale Nursery Branding
During my internship at Yeah Rad Creative, one project involved conceptualising and developing a logo and brand guide for a wholesale plant nursery. The full name was included in the primary logo as they are not yet an established brand. As they are a B2B company, the logo is utilitarian, with a dependable, friendly and trustworthy underpinning. The brand personality is cheerful, diligent, gentle, lively, modern and sincere.